{"id":2323,"date":"2022-10-04T20:02:22","date_gmt":"2022-10-04T20:02:22","guid":{"rendered":"https:\/\/www.truthinlabeling.org\/blog\/?p=2323"},"modified":"2022-10-04T20:18:53","modified_gmt":"2022-10-04T20:18:53","slug":"the-hoax-behind-the-clean-label-on-impossible-burger-2","status":"publish","type":"post","link":"http:\/\/truthinlabeling.org\/blog\/2022\/10\/04\/the-hoax-behind-the-clean-label-on-impossible-burger-2\/","title":{"rendered":"The hoax behind the \u2018clean label\u2019 on the Impossible Burger"},"content":{"rendered":"\n<p>Part of our on-going series telling the truth about protein substitutes<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">There aren\u2019t many places you can find excitotoxic (brain-damaging) amino acids in greater quantity, packaged so nicely, and promoted with such vigor. And this fake meat product sports what industry calls a \u201cclean label,\u201d meaning you won\u2019t find any monosodium glutamate&nbsp;<em><strong>listed<\/strong><\/em>.<\/h3>\n\n\n\n<p>What you will find in the Impossible Burger, however, are five main ingredients \u2014 what Impossible Foods calls the \u201cdetails,\u201d and a total of <strong>5 ingredients<\/strong>&nbsp;with excitotoxic \u2013 brain damaging \u2014 amino acids.<\/p>\n\n\n\n<p>They are:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Water<\/li><li><strong>soy-protein concentrate<\/strong><\/li><li>coconut oil<\/li><li>sunflower oil<\/li><li><strong>natural flavors<\/strong><\/li><\/ul>\n\n\n\n<p>Impossible \u201cmeat\u201d also contains 2% or less of:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Methylcellulose<\/li><li><strong>Yeast extract<\/strong><\/li><li>Cultured dextrose<\/li><li><strong>Food starch, modified<\/strong><\/li><li>Soy leghemoglobin<\/li><li>Salt<\/li><li><strong>Soy-protein isolate<\/strong><\/li><li>Mixed tocopherols<\/li><li>Zinc gluconate<\/li><li>Thiamine hydrochloride (Vitamin B1)<\/li><li>Sodium ascorbate (vitamin C)<\/li><li>Niacin<\/li><li>Pyridoxine hydrochloride (vitamin B6)<\/li><li>Riboflavin (vitamin B2)<\/li><li>Vitamin B12<\/li><\/ul>\n<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div>","protected":false},"excerpt":{"rendered":"<p>Part of our on-going series telling the truth about protein substitutes There aren\u2019t many places you can find excitotoxic (brain-damaging) amino acids in greater quantity, packaged so nicely, and promoted with such vigor. And this fake meat product sports what industry calls a \u201cclean label,\u201d meaning you won\u2019t find any monosodium glutamate&nbsp;listed. What you will &hellip; <\/p>\n<p class=\"link-more\"><a href=\"http:\/\/truthinlabeling.org\/blog\/2022\/10\/04\/the-hoax-behind-the-clean-label-on-impossible-burger-2\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The hoax behind the \u2018clean label\u2019 on the Impossible Burger&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[346,464,521,364],"class_list":["post-2323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-impossible-burger","tag-protein-substitutes","tag-soy-protein-concentrate","tag-yeast-extract"],"_links":{"self":[{"href":"http:\/\/truthinlabeling.org\/blog\/wp-json\/wp\/v2\/posts\/2323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/truthinlabeling.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/truthinlabeling.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/truthinlabeling.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/truthinlabeling.org\/blog\/wp-json\/wp\/v2\/comments?post=2323"}],"version-history":[{"count":5,"href":"http:\/\/truthinlabeling.org\/blog\/wp-json\/wp\/v2\/posts\/2323\/revisions"}],"predecessor-version":[{"id":2329,"href":"http:\/\/truthinlabeling.org\/blog\/wp-json\/wp\/v2\/posts\/2323\/revisions\/2329"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/truthinlabeling.org\/blog\/wp-json\/wp\/v2\/media\/1557"}],"wp:attachment":[{"href":"http:\/\/truthinlabeling.org\/blog\/wp-json\/wp\/v2\/media?parent=2323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/truthinlabeling.org\/blog\/wp-json\/wp\/v2\/categories?post=2323"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/truthinlabeling.org\/blog\/wp-json\/wp\/v2\/tags?post=2323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}