Is it news or is it propaganda?

If you have enough money and the right contacts, you too can make up your own ‘news’     

Ajinomoto, the world’s largest manufacturer of monosodium glutamate (MSG), and its PR firm, Edelman Public Relations, have joined with CBS to recycle the Glutes favorite propaganda pieces disguised as news.

Aired on both CBS Mornings and the network’s highly regarded Sunday Morning show led by veteran journalist Jane Pauley, as well as a Bay area affiliate station, the productions are straight out of the Edelman/Ajinomoto playbook.

The often-repeated blueprint goes like this:

  1. Use a headline that shows there’s controversy, but not to worry because you can trust that this article/video will give you the real facts:

Yes, MSG has a bad reputation but it’s now making a “comeback.”

“Science” has proven that there’s nothing to worry about!

Things need to be “set straight.”

2. Repeat the well-worn fiction that a 55-year-old letter is responsible for consumers considering that MSG might be toxic. Capitalize on its unique name “Chinese Restaurant Syndrome.”  Ignore the multitude of studies clearly demonstrating that MSG causes brain damage.

3. Trot out the “Expert,” who talks about “The Letter” and alludes to how it’s been refuted by “decades of research,” without the expert actually citing any.

4. Bring on the “Chefs,” who will be shown cooking up a storm of delicious food sprinkled with MSG and give some to the reporter to taste. “Yum!”

5. Introduce the xenophobic zinger. This is indeed the perfect example of the diabolical genius of the folks at Edelman PR, filling the airwaves with the concept that avoidance of MSG isn’t based on science, but is actually nothing more than anti-Asian hate speech in disguise.

“Ajinomoto established that deep-rooted xenophobia is at the center of MSG’s complicated history in the U.S.” Edelman stated in a 2019 press release. That seemingly crazy concept is still being repeated.

The Edelman team works long and hard at selling the product they’ve been paid to sell. And they have the media connections to make it happen. But despite the constant use of such expensive and wide-spread propaganda, recognition that MSG is harmful continues to be acknowledged by consumers. It looks like growing numbers of consumers are realizing that they are getting sick following meals that include MSG or some other ingredient that contains its processed free glutamate, and that the more consumers know the harder Ajinomoto and Edelman will work to sell us its disinformation.

Interesting thing about CBS, the network also makes itself available to spin news on behalf of Big Pharma.  A January 60 Minutes program was identified as “an unlawful weight loss drug ad” for the med Wegovy by the Physicians Committee for Responsible Medicine. “The 60 Minutes program looked like a news story, but it was effectively a drug ad,” the group Committee said in a press release. PCRM also stated that Novo Nordisk, which makes Wegovy, paid over $100,000 to the doctors CBS interviewed for the segment.

With big PR firms having the media connections to place the stories they want told to appear as legitimate unbiased features, it should make you wonder when you read an article or watch a program: is it news, or is it propaganda?

Leaked files

The Washington Post is a great source of information.  Every once in a while they run a propaganda piece for the glutamate industry that gives us a chance to see if the Glutes have come up with anything to augment their Six Big Fat Lies.  

Yesterday they ran “Leaked files reveal reputation-management firm’s deceptive tactics,” discussing a Spain-based company that made millions of dollars using bogus copyright claims, fake news sites and search engine manipulation to remake the online images of more than 1,500 clients over six years.  Ajinomoto brags about using Edelman PR.  I wonder if they use Eliminalia too.

Reference:

https://restofworld.org/2022/documents-reputation-laundering-firm-eliminalia/

Is it news or is it propaganda?

If you have enough money and the right contacts, you too can make up your own ‘news’     

Ajinomoto, the world’s largest manufacturer of monosodium glutamate (MSG), and its PR firm, Edelman Public Relations, have recently joined with CBS to recycle the Glues favorite propaganda pieces disguised as news.

Aired recently on both CBS Mornings and the network’s highly regarded Sunday Morning show led by veteran journalist Jane Pauley, as well as a Bay area affiliate station, the productions are straight out of the Edelman/Ajinomoto playbook.

The often-repeated blueprint goes like this:”

  1. Use a headline that shows there’s controversy, but not to worry because you can trust that this article/video will give you the real facts:

Yes, MSG has a bad reputation but it’s now making a “comeback.”

“Science” has proven that there’s nothing to worry about!

Things need to be “set straight.”

2. Repeat the well-worn fiction that a 55-year-old letter is responsible for consumers considering that MSG might be toxic. Capitalize on its unique name “Chinese Restaurant Syndrome.”  Ignore the multitude of studies clearly demonstrating that MSG causes brain damage.

3. Trot out the “Expert,” who talks about “The Letter” and alludes to how it’s been refuted by “decades of research,” without the expert actually citing any.

4. Bring on the “Chefs,” who will be shown cooking up a storm of delicious food sprinkled with MSG and give some to the reporter to taste. “Yum!”

5. Introduce the xenophobic zinger. This is indeed the perfect example of the diabolical genius of the folks at Edelman PR, filling the airwaves with the concept that avoidance of MSG isn’t based on science, but is actually nothing more than anti-Asian hate speech in disguise.

“Ajinomoto established that deep-rooted xenophobia is at the center of MSG’s complicated history in the U.S.” Edelman stated in a 2019 press release. That seemingly crazy concept has caught on so well that even a book I co-authored about food additives was targeted by a “reader review” that claimed it’s “not cool to promote myths rooted in racism.”

The Edelman team works long and hard at selling the product they’ve been paid to sell. And they have the media connections to make it happen. But despite the constant use of such expensive and wide-spread propaganda, recognition that MSG is harmful continues to be acknowledged by consumers. It looks like growing numbers of consumers are realizing that they are getting sick following meals that include MSG or some other ingredient that contains its processed free glutamate, and that the more consumers know the harder Ajinomoto and Edelman will work to sell us its disinformation.  Remember that currently the only consumer group to reveal what’s going on with MSG is the Truth in Labeling Campaign.

Interesting thing about CBS, the network also makes itself available to spin news on behalf of Big Pharma.  A January 60 Minutes program was identified as “an unlawful weight loss drug ad” for the med Wegovy by the Physicians Committee for Responsible Medicine. “The 60 Minutes program looked like a news story, but it was effectively a drug ad,” the group Committee said in a press release. PCRM also stated that Novo Nordisk, which makes Wegovy, paid over $100,000 to the doctors CBS interviewed for the segment.

The blog links below (click on the headlines) will give you an idea of how extensive glutamate marketing is, and should leave you wondering whenever you read an article or watch a program: is it news or is it propaganda?

Linda Bonvie

Warning about the hazards of MSG can be hazardous to your reputation

By Linda and Bill Bonvie

Being accused of racism these days is no small matter. And those of Asian descent have seen an increase in incidents of racism targeting them.

So, when a reader review at Amazon.com appeared about our book, “A Consumer’s Guide to Toxic Food Additives,” accusing us of “promoting myths rooted in racism,” it was a bit of a shock, to say the least.

This reviewer, whose comment is called the “top” one from the U.S. (also somehow bumping any other reviews into obscurity), was in fact simply parroting information gleaned from various “news” stories appearing across the web.

It may sound crazy, but just by including warnings about consuming MSG in that book, we now were being accused of spreading a “myth deeply rooted in xenophobia.” In effect, consumer protection had somehow become redefined as ethnic bigotry directed specifically at Asian Americans.

You may be wondering, as we were, just where such a bizarre idea could have originated, and the answer is one that clearly shows how much influence PR agencies – especially large, well- connected ones – have over media of all sizes these days.

It stands to reason that manufacturers of questionable additives would attempt to counter warnings about their products with whatever industry-sponsored hype they could devise. But never did charges of “racism” enter into it until the “global communications” firm Edelman Public Relations entered the scene. They are being paid millions of dollars by Ajinomoto, the world’s largest manufacturer of monosodium glutamate, to conjure up the concept that legitimate concerns about the safety of MSG were nothing but racist myths.

Taking a cue from the removal of “misinformed historical symbols,” according to an Edelman press release, the Ajinomoto creative team apparently had an ‘aha moment’ when it coined “xenophobia-born misinformation” in an attempt to divert attention away from any negative science and adverse reactions associated with MSG.

Has it worked? If you go by the amount of media coverage received, such as this headline at CNN saying, MSG in Chinese food isn’t unhealthy – you’re just racist, activists say, this imaginary imagery seems to have taken hold, even filtering down to that “reader review” of our book. But Edelman, despite its ability to have media lists at its beck and call to run articles on how the term “No MSG,” constitutes racism, can’t seem to even monitor its own client list for conflicts of interest.

A question sent to the Del Monte press office about its College Inn broth product, for example, took a surprising turn with a return email from an Edelman representative speaking on the company’s behalf.

A group of products that say "No MSG" on the label.

Being that the College Inn product sports a rather large “No MSG” symbol on the package front, we asked our Edelman contact if, according to their own high-profile campaign, that would constitute the same type of “racism” and “xenophobia” that we were accused of.

But despite several attempts to elicit an answer, Edelman has now gone dark on us. (We wondered if Del Monte would be looking for another PR firm should its executives connect the dots.)

Which only goes to show how even the best-intentioned causes, such as shining a spotlight on racism, can be distorted and manipulated by industry shills to cast other good causes, such as consumer protection, in a bad light.

Only in this case, the fact remains that keeping MSG out of your diet is no more “racist” than avoiding apple pie sweetened with HFCS is “un-American.”


If you have questions or comments, we’d love to hear from you.  And if you have hints for others on how to avoid exposure to MfG, send them along, too, we’ll put them up on Facebook.  You can also reach us at questionsaboutmsg@gmail.com and follow us on Twitter @truthlabeling