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Stop eating fake meat thinking it’s healthy!

Looks like followers of The Truth in Labeling Campaign aren’t the only ones concerned about fake meats. According to Just Food, a trade publication that offers up-to-date international news and features on the global food industry:

“There is fevered debate about the outlook for meat substitutes amid slowing demand in two major markets – the US and the UK. Proponents argue the category remains one of the most attractive in food, fueled by consumer concerns about health and sustainability. Naysayers contend products aren’t good enough to convince shoppers to buy them regularly.”

Consumers who are buying meat substitutes because they are concerned about their health have it all wrong.  Some people believe that it’s healthier to eat plant-based food than to eat animals, and we won’t argue for or against that.  But there’s nothing healthy about eating food that is loaded with excitotoxic — brain damaging — glutamic acid (manufactured free glutamate), and when the only plants involved are the chemical plants that these products are made in. 

There are no exceptions.  Each and every fake protein product contains manufactured free glutamate. The protein in the plants used in “plant-based” meat substitutes is hydrolyzed or fermented to release its brain-damaging free glutamate, the same excitotoxic amino acid that is found in MSG.

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Is it news or is it propaganda?

If you have enough money and the right contacts, you too can make up your own ‘news’     

Ajinomoto, the world’s largest manufacturer of monosodium glutamate (MSG), and its PR firm, Edelman Public Relations, have joined with CBS to recycle the Glutes favorite propaganda pieces disguised as news.

Aired on both CBS Mornings and the network’s highly regarded Sunday Morning show led by veteran journalist Jane Pauley, as well as a Bay area affiliate station, the productions are straight out of the Edelman/Ajinomoto playbook.

The often-repeated blueprint goes like this:

  1. Use a headline that shows there’s controversy, but not to worry because you can trust that this article/video will give you the real facts:

Yes, MSG has a bad reputation but it’s now making a “comeback.”

“Science” has proven that there’s nothing to worry about!

Things need to be “set straight.”

2. Repeat the well-worn fiction that a 55-year-old letter is responsible for consumers considering that MSG might be toxic. Capitalize on its unique name “Chinese Restaurant Syndrome.”  Ignore the multitude of studies clearly demonstrating that MSG causes brain damage.

3. Trot out the “Expert,” who talks about “The Letter” and alludes to how it’s been refuted by “decades of research,” without the expert actually citing any.

4. Bring on the “Chefs,” who will be shown cooking up a storm of delicious food sprinkled with MSG and give some to the reporter to taste. “Yum!”

5. Introduce the xenophobic zinger. This is indeed the perfect example of the diabolical genius of the folks at Edelman PR, filling the airwaves with the concept that avoidance of MSG isn’t based on science, but is actually nothing more than anti-Asian hate speech in disguise.

“Ajinomoto established that deep-rooted xenophobia is at the center of MSG’s complicated history in the U.S.” Edelman stated in a 2019 press release. That seemingly crazy concept is still being repeated.

The Edelman team works long and hard at selling the product they’ve been paid to sell. And they have the media connections to make it happen. But despite the constant use of such expensive and wide-spread propaganda, recognition that MSG is harmful continues to be acknowledged by consumers. It looks like growing numbers of consumers are realizing that they are getting sick following meals that include MSG or some other ingredient that contains its processed free glutamate, and that the more consumers know the harder Ajinomoto and Edelman will work to sell us its disinformation.

Interesting thing about CBS, the network also makes itself available to spin news on behalf of Big Pharma.  A January 60 Minutes program was identified as “an unlawful weight loss drug ad” for the med Wegovy by the Physicians Committee for Responsible Medicine. “The 60 Minutes program looked like a news story, but it was effectively a drug ad,” the group Committee said in a press release. PCRM also stated that Novo Nordisk, which makes Wegovy, paid over $100,000 to the doctors CBS interviewed for the segment.

With big PR firms having the media connections to place the stories they want told to appear as legitimate unbiased features, it should make you wonder when you read an article or watch a program: is it news, or is it propaganda?

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The obesity crisis. How it started. Why it continues.

Have you ever wondered how the obesity crisis began and why it continues to grow? 

The Perfect Poison tells it all.  The Perfect Poison tells how free glutamic acid (an excitotoxic amino acid found in flavor-enhancers) is passed by pregnant women to their fetuses where it causes damage to the arcuate nucleus of the hypothalamus leaving the child with no way to control appetite or satiety.

The paperback and Kindle editions are available right here!

To Your Health,

Adrienne Samuels, Ph.D.
Director
Truth in Labeling Campaign
Chicago, Illinois   USA

Truthlabeling@gmail.com

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Is your brain ‘switch’ broken?

There’s a “switch” in your brain that’s supposed to turn off your desire to eat when you’ve had enough.  Is yours broken? 

If you were born after 1957 and your mom ate a fair amount of processed or ultra-processed food, there’s a good chance you suffer from Type 2 Obesity — obesity that is:

◼ produced in a fetus by something a pregnant woman “feeds” to her fetus before birth,

◼ not caused by lack of willpower, laziness, or genetic deficiency,

◼ something you — and your health care provider – are probably not aware of.

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MSG: a double whammy to your liver

When Dr. Russell Blaylock came out with his eye-opening book in 1994, “Excitotoxins: the Taste that Kills,” he forecast an ongoing obesity epidemic based on the sheer amount of MSG and other excitotoxins dumped into processed foods and beverages.

Now, almost three decades later he says, “Unfortunately, my prediction has come true. Obesity is now a national epidemic – not just among adults, but also among children, even the very young.”

But the damage caused by our national obesity epidemic didn’t stop with extreme weight gain. It has helped to foster another widespread condition (even called a “pandemic” by some doctors and researchers), known as non-alcoholic fatty liver disease, or NAFLD. This chronic liver condition was a rare occurrence only a few decades ago. Now it’s not only rampant among adults but being diagnosed more and more in kids, some just toddlers.

As the name implies, NAFLD is a buildup of fat in the liver, something that can progress to a life-threatening condition called non-alcoholic steatohepatitis (NASH), which can lead to liver failure and liver cancer.

MSG has the distinction of contributing to NAFLD and NASH is two ways. As Blaylock revealed in Excitotoxins, it had been decisively shown in research that baby mice fed MSG became “grossly obese,” and that their “obesity was very difficult to reverse.” (Today, researchers turn to MSG as a tool to fatten up their lab animals for obesity studies.)

The other way MSG is helping to create this pandemic of liver disease was found in a study showing how low doses of MSG (extremely easy to consume if you eat any kind of processed food), combined with the ever-popular sweetener high fructose corn syrup, “greatly increased the risk” of both liver conditions, Blaylock recently reported.

HFCS, a cheap genetically modified sugar substitute, is extremely toxic to the liver. Study after study has found a significant connection between ingesting all forms of processed fructose and liver damage.

As for MSG and the manufactured free glutamate (MfG) it contains, it not only is a major cause of obesity that leads to NAFLD, but has been linked to numerous other conditions including many incapacitating neurological disorders.

Ironically, many processed foods labeled as “low-cal,” which are pitched to those hoping to lose weight, contain the worst additives when it comes to weight loss, as well as liver health. For example, HFCS-90, with a whopping 90 percent fructose, is often added to diet dishes, as only a small amount is needed for sweetening. And since lower-calorie processed foods are typically made from cheap, tasteless ingredients, MSG and other forms of MfG are added liberally.

While Dr. Blaylock has made a significant contribution to our understanding of the toxic nature of MSG and other excitotoxins — warning for decades about the dangers of consuming them – unfortunately, you still don’t have to look very hard to find them in our food supply.

But perhaps as even more children sadly fall victim to suffering the consequences of the widespread use of such additives, more people will join those already demanding change in how processed foods are made and regulated.

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The birth of brain-damaging amino acids

Prior to 1957, excitotoxity did not exist.  For amino acids to be brain-damaging (excitotoxic), amino acids had to be available in excess of what the body required for normal body function. 

Before man began to manufacture amino acids, animals got the amino acids that they needed by eating amino acid-rich food found in the environment, or amino acids were produced by the body as needed. 

For amino acids to become excitotoxic amino acids, they had to be available in quantity – in “excess.”  And prior to the production/manufacture of amino acids in 1957, there were no “excess” amino acids. Before 1957, there was no such thing as excitotoxicity.

The concept of excitotoxic amino acids evolved from the work of John Olney, who had observed that immature mice fed or administered large quantities of free amino acids became grotesquely obese. 

Through animal studies done in the 1960s and 1970s, Olney and others demonstrated that free glutamate passed by mothers to immature infants causes brain damage, endocrine disruption, and behavior disorders when fed in “excess” to the animals, and Olney coined the word “excitotoxin” to describe the phenomenon.  Although not interested in food science, researchers of that period used monosodium glutamate (MSG) for its free glutamate content, for they had observed that brain damage could be caused by the relatively inexpensive free glutamate in MSG as well as by more expensive pharmaceutical-grade glutamate.

The reaction of the manufacturer of MSG

Olney was a neuroscientist interested in such things as amino acids and brain function and had no interest in food science per se.

But those who manufactured and profited from the sale of MSG knew that their product, monosodium glutamate, had been used as the source of free glutamate that caused brain damage.  And they set about to do whatever it might take to convince the public that MSG was a harmless, or even beneficial, food additive. 

In 1969, the fact that monosodium glutamate had been used as the source of free glutamate that caused brain damage, became a well-guarded secret — a secret vigorously protected by the people who, in 1957, produced the first excitotoxins.

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Trouble Avoiding MSG?

Trouble avoiding MSG?  That’s because it’s not MSG per se  that’s causing your reactions. it’s the Manufactured free Glutamate in it.  And MfG is found in snacks, processed foods, protein drinks, protein powders, dietary supplements, infant formula and pharmaceuticals.

Download our list of ingredient names here.

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Protein powders: healthy additions or brain-damaging toxin?

Adding a scoop of a protein powder to a shake or smoothie sure sounds like a good idea. After all, proteins are essential nutrients for the human body. They are one of the building blocks of body tissue and can also serve as fuel sources.

But there’s a very important distinction to be made between the protein in meat, fish, poultry (and other whole-food sources) and the powder that comes out of that box, bag, or jar. Read this post carefully before you touch another protein-fortified drink, snack bar or supplement. Your brain will thank you!

Amino acids

Proteins are polymer chains made of amino acids linked together by peptide bonds. During human digestion, proteins are broken down in the stomach to smaller polypeptide chains via hydrochloric acid and protease enzyme actions.   

When protein is ingested and then broken into individual amino acids, those individual amino acids proceed slowly through the human digestion processes. Unless one is allergic or sensitive to the food that contains the protein, its amino acids continue along to be digested without adverse effect.

But if protein is broken into individual amino acids before it is ingested, those free amino acids take on a toxic potential that they would never have ingested as part of a whole protein.

Take glutamic acid (glutamate).  When released from protein during digestion, glutamate is vital to normal body function. Often referred to as “a building block of protein,” it is the major neurotransmitter in the human body, carrying nerve impulses from glutamate stimuli to glutamate receptors throughout the body.

Yet, when freed from its protein source (be it from milk, peas, soy, etc.) and then consumed in amounts that exceed what the healthy human body was designed to accommodate, glutamate takes on “excitotoxic” properties. What was a normally functioning neurotransmitter turns hostile, firing repeatedly and damaging receptor cells in the brain and elsewhere until they die.

Excitotoxins 

The U.S. Food and Drug Administration (FDA) makes a labeling distinction between whole protein foods and potentially excitotoxic processed protein products that are made up of individual amino acids.

FDA rules say that an unadulterated tomato is to be called a “tomato.” A “pea” is required to be called a “pea” and whey is called “whey.” Those are their common or usual names. No reference is made to the fact that these protein-containing foods contain protein.  

In contrast, when amino acids are freed from proteins such as peas, the resulting ingredients will be called “pea protein,” or “isolated pea protein,” “pea protein concentrate,” or “hydrolyzed pea protein.” And you’ll find these ingredients in all kinds of food products, including a popular dairy-free drink called Ripple.

Other food ingredients that have the same excitotoxic properties have names that include the words “hydrolyzed,” “autolyzed,” “amino acid,” “L-glutamate,” “glutamic acid,” and “L-glutamic acid.”

So, why haven’t you come across this information before? Why are products containing these brain-damaging excitotoxins even allowed on the market?   

The answers lie in the dark history of an unregulated industry – “policed” by an FDA that chooses to look the other way. That history can be read in The Toxicity/Safety of Processed Free Glutamic Acid (MSG): A study in Suppression of Information. 

Accountability in Research. 1999(6):259-310; by A. Samuels.

To learn more about how the FDA cooperates with Ajinomoto, the world’s largest producer of monosodium glutamate, check out this page at our website.