New name for an old poison

It’s obvious that your PR campaign is working really well when you can influence the Merriam-Webster dictionary to modify the definition of a long-used word.

Such is the case with “savory,” a respectable word meaning pleasant or having high moral standards. In a food sense, savory can be two types of aromatic mints as well as a tasty food that is “spicy or salty but not sweet.” And that’s how savory was defined for a very long time, its first known use being in the 13th century.

But at some point in 2019, as confirmed by the Internet archive way-back machine, Merriam-Webster added additional meanings that include none other than the all-time favorite word of the glutamate industry – umami – now defining savory as the “…taste sensation of umami” and the “taste sensation that is produced by several amino acids and nucleotides (such as glutamate and aspartate)…” (For more on “umami” check out our blog “Umami: the con of the decade?” here).

Savory is also utilized in what’s called the “savory market,” not surprisingly consisting of ingredients that all contain excitotoxic, brain damaging, free glutamic acid, such as: yeast extracts, hydrolyzed vegetable proteins, hydrolyzed animal proteins, monosodium glutamate, and nucleotides.

And that “savory market,” according to a new research report is booming. Of interest, included in that report are references to not just people food, but pet food as well. That makes careful label reading an important part of buying food for all members of your family.

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