The hoax behind the ‘clean label’ on the Impossible Burger

Part of our on-going series telling the truth about protein substitutes

There aren’t many places you can find excitotoxic (brain-damaging) amino acids in greater quantity, packaged so nicely, and promoted with such vigor. And this fake meat product sports what industry calls a “clean label,” meaning you won’t find any monosodium glutamate listed.

What you will find in the Impossible Burger, however, are five main ingredients — what Impossible Foods calls the “details,” and a total of 5 ingredients with excitotoxic – brain damaging — amino acids.

They are:

  • Water
  • soy-protein concentrate
  • coconut oil
  • sunflower oil
  • natural flavors

Impossible “meat” also contains 2% or less of:

  • Methylcellulose
  • Yeast extract
  • Cultured dextrose
  • Food starch, modified
  • Soy leghemoglobin
  • Salt
  • Soy-protein isolate
  • Mixed tocopherols
  • Zinc gluconate
  • Thiamine hydrochloride (Vitamin B1)
  • Sodium ascorbate (vitamin C)
  • Niacin
  • Pyridoxine hydrochloride (vitamin B6)
  • Riboflavin (vitamin B2)
  • Vitamin B12

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